Are you willing to step outside the box?

6 05 2009

Think Different...


Donald Latumahina, on his blog “Life Optimizer”, recently wrote a great post on the connection between success and being willing to experiment. Made me think of Apple’s “think different” catch-cry. Here’s the article below. Enjoy. And do something different today – step outside your comfort zone. Ralph Waldo Emerson once said, “Fear defeats more people than any other one thing in the world.” Makes you think.



In A Simple Guide to Finding Good Ideas I wrote that to find good ideas you should produce a lot of ideas. You can get quality out of quantity. I recently realized that similar principle also applies to finding success in life. While to find good ideas you should produce a lot of ideas, to find success you should do a lot of experiments. This quote by Thomas J. Watson now makes perfect sense to me:

Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure.

What this quote means is that you should increase your rate of experiments. Many of your experiments will fail, but some of them will work and a few will work very well. It’s just like finding good ideas: the more ideas you have the more likely you will find good ones. But you might wonder: what about focus? Doesn’t doing a lot of experiments means that you don’t focus? Of course, focus is necessary. Without focus you won’t achieve anything valuable. But focus alone is not enough. You need to balance it with diversity. Focus without diversity will make it difficult for you to adapt to changing environment. Even worse, you might later realize that you focus on the wrong things. Everything you achieve may become obsolete when the environment changes. There is a good way to balance focus and diversity.

This is also a good way to achieve success: Do a lot of experiments. Strengthen the winners. This principle balances focus and diversity. You allocate a lot of resources to the winners (focus), but you also allocate some resources to many experiments (diversity). Here are some tips to apply this principle:

1. Have side projects. Having side projects is the best way to increase your rate of experiments. Since you have a main project you can count on (such as your day job), you can freely try new ideas in your side projects. Later one of the side projects could become your main project.

2. Set an experiment quota. How many experiments do you want to do in a certain period of time? Setting a quota helps you keep experimenting. Thomas Edison is a good example here. He had a clear quota for his experiments: one small invention every 10 days and one major invention every six months.

3. Shorten your feedback cycle. To increase your rate of experiments, you should quickly get feedback on what you do. The sooner you get the feedback, the sooner you can make necessary improvements. That’s why it’s important that you test your idea in the real world as soon as possible. Don’t wait until something is perfect before you release it to the real world. You can make better improvements through the feedback you get than through planning.

4. Diversify. It’s risky if all your experiments are similar in nature. While they may work in the short term, they could fail to adapt and become obsolete in the long term. Diversity ensures that at least some of your experiments will survive. Regularly try something different and fresh.

5. Allocate more resources for the winners. Of all your experiments, there will be some that are promising and some that aren’t. The better something performs, the more resources you should allocate for it. You should keep giving it more resources until you reach the point of diminishing returns. This way you take it to its fullest potential.

So. What experiments have you done lately? Increase your rate of experiments and strengthen the winners.




5 responses

6 05 2009
love chic

not to apply on your love life, lol

6 05 2009
Quinton McCauley

TRUE! Thanks for the comment 🙂


15 05 2009

This is a quote that i love so much that it is on my signature on my outgoing emails! It used to be the ad for the apple computers!
I personally think its awesome!

Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round heads in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward.
And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. -“Think Different” Apple Computer

15 05 2009
love chic

Actually thats from Jack Kerouac “On the road”. Wicked book but good 🙂

15 10 2010
Ed Rybicki

Hey, if you’re not failing, you’re not trying…and I’ve done a LOT of trying – in the lab, anyway! I still have that unfinished novel – and that hydroponics project….

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